You know tech stuff like the back of your hand. No wonder that’s you chosen line of business! So, what new can anyone teach you anyway? Why would you need assistance to sell or market something you know so well? The answer is, simply because running your own business involves wrestling with so many challenges that sometimes you need to seek advice. You are often so caught up running your business, working in it, solving your client’s IT challenges that you forget to solve your own business challenges. Plus, IT is your core strength and not sales or marketing. Hence the need to get a MSP sales and marketing consultant because it helps to have someone guide you through MSP sales and marketing challenges. 

If you are new to the MSP business, then having a consultant on board is even more important, because you get to learn from your consultant’s MSP sales and marketing experience even though you might not have any. 

But, hiring a MSP sales and marketing consultant need not be limited to new MSP businesses alone. You can gain from a consultant’s insight and coaching at any stage of business. Even seasoned MSPs work with MSP marketing and sales consultants to grow their business. If you are on the lookout for one, here are some qualities to consider.

Your consultant should be able to act as a trusted MSP sales and marketing advisor to you. It would be good to opt for someone with experience and knowledge of the MSP market and the MSP business in general. An ideal MSP sales and marketing consultant would be someone who has had previous experience working with MSPs helping them boost their marketing and sales.

They should have great listening skills and should be able to truly understand your business and target market. Someone who can absorb all that you say, be your sounding board and then come up with solutions for you, based on their experience and knowledge.
Your MSP marketing consultant should be trustworthy. This is essential because you will end up sharing a lot of confidential business information with them.

There are definite perks of having a MSP marketing and sales consultant who has strong industry connections. You get access to their network. Consultants  who are well-connected and successful can make things happen for you faster.

While it’s great to have a well-connected, successful consultant on your side, it is also equally essential to ensure that they are accessible. It is always better to have a consultant whom you can easily get in touch with, rather than having a super-popular one who has little time for you.

With Mindmatrix’s MSP Advantage Program you get a comprehensive package that includes powerful MSP Marketing and Sales enablement tools and sales and marketing consultancy services from the best in the industry. Learn more.