If you are an MSP looking to grow your business, here are 3 MSP marketing mistakes you should steer clear of.

Letting your leads go: How diligently do you pursue your leads? Most SMBs just drop the leads that are not ready to buy. But that would be a mistake. Research suggests that a majority of leads that are dropped do end up making a purchase, just not from the business that stopped pursuing them. So, never stop pursuing your leads. Stay in touch with them throughout the sales cycle, They may not sign up with you immediately, but they will surely think of you when they are ready to sign up with a MSP/IT service provider.

Not marketing to your existing clients: Sure, you are there for your clients whenever they need you. You work hard to ensure their IT infrastructure functions without any glitches. But, do you market to them? Well, we all know that the cost of acquiring a new customer is almost 20 times that of retaining an existing one. So, make sure you market to your existing customers regularly. Let them know what you are up to. Introduced a new service? Tell your clients immediately! Have a monthly newsletter that chronicles your achievements and milestones as a company. Send them greetings on special days and holidays. Have a new client? Put it in the newsletter. Let your clients know you are growing and hint that they can be a part of this growth.

Not responding quickly enough: Did you know that 90% of the sales go to the vendor who responds first? Make sure you respond to lead inquiries at the earliest. Responding quickly to inquiries may also send the message across that you will be equally prompt and attentive to their problems when they become your customer.

Sometimes, it feels like these things are easier said than done. After all, when you are working hard on a server that’s down, the monthly newsletter may get relegated to the back seat, an immediate follow-up email to an inquiry may seem impossible, and consistent follow ups can dry up over time. This is where sales and marketing enablement programs can help. They automate mundane, yet important tasks such as sending follow up emails, holiday greetings, preset replies to inquiries, etc, so your leads and customers feel you are always around. For more information, download our e-guide: 3 things to do to keep your leads away from competition.