As a MSP, you rely a great deal on phone calls when it comes to interacting with clients. In fact, that is the case with anyone involved in sales. However, when MSPs bring MSP marketing and sales enablement software onboard, they tend to overlook one key requirement – integration of their new MSP marketing and sales enablement software with their existing voice solution. This oversight means , the two systems don’t talk to each other and the MSPs don’t get a complete prospect view of their interaction with them.
By integrating playbooks, lead nurturing, lead scoring and asset management with voice solutions you get a complete sales enablement experience. When your sales enablement software integrates with voice platforms, its sales enablement functionality becomes more powerful.
By bringing records from voice solutions onto your MSP marketing and sales enablement platform, this integration allows you to make phone calls to your contacts and supports delivery of assets such as pre-recorded voicemail messages from the playbook–right from the MSP marketing and sales enablement software. These activities will also be recorded by the platform, reflect in reports and the relevant data can be applied across other features of the platform such as lead nurturing, lead scoring and lead management.
For sales enablement programs to be successful, it is very important to integrate tools and resources with your regular sales environment. Integrating voice solutions with your MSP marketing and sales enablement software is yet another important step in that direction.