In general, experts agree that retaining existing clients is as important as adding new ones. This is especially true in the current situation. Our blog this week discusses some client retention strategies that you can follow for optimal results. 

Provide good service

This is the most obvious and most important rule of client retention. If you want to keep your clients, provide them the service you promised when they signed up with you. It is even better if you can exceed their expectations, walking that extra mile once in a while–especially during times of crisis like these.

Reach out to them 

These are trying times and everyone is looking to survive. Since MSPs operate in the B2B sphere, you need to be mindful of the fact that your client’s business may have also taken a hit. Reach out to them and find out what you can do to help. Are you in a position to defer invoicing them? Can you throw in a one-time discount? Even a small show of support can go a long way in cementing your relationship with your existing clients at this time.

Communicate often

During these crucial times, out of sight can be out of mind. You don’t want to be the vendor who talks to their clients only when it is time for a contract renewal. Stay in touch with your clients on a regular basis. Send them emails on topics that may be of interest to them. Day zero alerts are a great way to stay in touch with your clients while adding value to them, so are monthly newsletters, request for feedback, etc., 

Use social media

Social media platforms are a great way to put your brand out there and remind everyone that you are operational even during these crisis hours. Post regular updates on popular social media platforms such as Facebook, Twitter and LinkedIn, and perhaps even share client success stories. This will keep your existing clients happy as they get some good exposure too.

Liked what you read? Download our whitepaper, MSP client retention best practices for more!