Superman was rocketed into the earth with all those super powers bestowed upon him, but was raised to be the average Clark Kent. By not harnessing the power of MSP Marketing automation, many MSPs are keeping the ‘Superman’ in them under wraps.
If you are one of them, then here are a few pointers on how you can unleash your inner Superman with marketing automation
- Stops lead drops
Marketing automation can keep other leads engaged while you are busy dealing with your clients. Marketing automation software comes with intelligent lead nurturing capabilities that ensures quality leads don’t leak out of the sales funnel just because you are not available.
- Information on-the-go
You are often on the move, at client sites, tradeshows, meeting with OEMs and clients, etc. Marketing automation can ensure your leads move with you! Marketing automation software programs are cloud-based and generate lead alerts in real-time. That way, all you need is a smart phone or any other internet enabled device and you are ready to take on your leads anywhere, anytime.
- Marketing automation can work with your PSA
Many MSPs think they don’t need marketing automation when they have a PSA platform. Your PSA platform already contains vital information about leads, existing customer accounts and the sales pipeline; plus, you are quite are comfortable using the PSA tool. So, why do you need a marketing automation software? Simply put, there are many ways in which a marketing automation software program outperforms a typical PSA tool, but they don’t have to be in conflict with each other. There are marketing automation software programs that integrate with PSAs platform allowing for easy flow of information between the two.
- Ends the confusion with playbooks
Marketing automation software can make you more efficient and effective by making all the assets you need easily available when you are reaching out to prospects. Pick a sales enablement platform that offers sales playbook creation and storage.
- Really know how you are doing
Marketing automation software offers reports and analytics on sales campaigns, sales collateral and even on each prospect. This will help you understand where your marketing truly stands, what works with your clients and prospects and what doesn’t.
Every MSP/IT service provider can be super if empowered with the tools. To learn more, visit www.mspadvantageprogram.com .