Last month we established that MSP marketing concierge can definitely help you do better. The next question is what kind of concierge services should you sign up for? Here are a few ideas on what you should look for before signing up for IT-MSP Marketing Concierge.
- Fresh content: You know that content is the key to attracting leads. But churning out fresh content consistently is not easy. Whether it is for blogs, social media or email campaigns, you need relevant, new content to attract leads. Check if your MSP marketing concierge service provider offers you content, and how often is it updated. Having timely, relevant, up-to-date text in all your marketing communications is sure to take your marketing to the next step.
- Lead management: Who takes care of your leads when you are busy taking care of your customers? You can lose a potential customer if you fail to respond to leads on time. Having a marketing concierge service provider who offers lead management services will help ensure that your leads are well taken care of and kept warm even when you are not around. Mundane, but important tasks like sending out Day Zero Alerts or Holiday greetings or generally informative emails can be outsourced to your marketing concierge team.
- Reports and analytics: So your marketing activities are happening, but do you know how well they are happening or what is the result of those activities? You obviously don’t have the time to track every marketing activity and its results, but your MSP marketing concierge service team should be able to do that for you. That will help you decide how good your investment in the marketing tool is doing.
- Marketing planning: As a business owner, you may have lots of ideas on how to grow your business. But, implementing them in the manner that’s most efficient and effective is not easy. Ask if your marketing concierge service provider can offer you marketing consultancy and business planning.
An efficient marketing concierge service partner can help you put your marketing and sales vision into action.