The sales & channel enablement and marketing automation company says it is now ready to have a “mature” conversation on the topic with the market.

Mindmatrix Inc, a leading provider of sales enablement and marketing automation solutions completes 18 years in business this year. In the last 18 years, Mindmatrix has scripted a remarkable story of growth. Founded in May 1998, the company’s focus at that time was “solution selling” via SolveIt.com. The idea behind solution selling is to educate prospects about how different products and services come together to solve a specific customer problem; ultimately helping companies sell more. In December of 1999, Mindmatrix added 3200 channel partners using the company’s ChannelIT platform that used the SolveIT approach for channel partners. The ChannelIT platform provided manufacturers the ability to share solutions with all of their direct and indirect channel partners. As the company expanded and their knowledge base grew, so did their foray into various new verticals, including real estate and franchises. By 2002 the company had over 750 real estate and franchises with over 30,000 agents worldwide using the Mindmatrix sales enablement software.

Today, Mindmatrix has grown from a small firm of 5 employees to a large company with over 150 employees stationed across the globe, offering support to its customers, 24 hours a day. Mindmatrix offers sales, marketing and channel operations automation to over 900 companies across 10 different industry verticals including hi-tech, real estate, managed services, insurance and more. Mindmatrix has a client base spread across the US, UK, South Africa, Australia, UAE, India and Israel. Mindmatrix’s clients include the US Army, Electrical Giants like Border States and Eaton, Sotheby’s Realty to name a few. Mindmatrix also works with hundreds of MSPs helping them boost their marketing and sales effectiveness.

Harbinder Khera, CEO, Mindmatrix said, “Completing 18 Years in business is a major milestone because 18 years signifies adulthood…and as one of the oldest in the Sales, marketing and channel enablement business, we are the ones to call if you are ready to have a ‘Mature’ conversation on the topic. We know that selling takes a lot more than just fancy email campaigns or complex lead data. Our take on sales and channel enablement and marketing automation is more mature and holistic than anyone else in the industry. Only Mindmatrix supports sales and marketing teams throughout the entire buyer’s journey – Lead to Revenue using Asset Management, Distributed Marketing Automation and Channel Enablement functionalities. That said we are thankful to our customers who have loved us enough to keep us in business this long and help us grow. We appreciate our 18 years in business and our association with each one of them.”.