There are many marketing and sales enablement tools in the market today. But, signing up for them doesn’t guarantee MSP marketing success. So, what does MSP marketing and sales success look like? What kinds of MSPs have been successful in harnessing the power of MSP marketing tools? What separates the winners from the losers? In this blog, we discuss these things and more!
We believe there are four things that separate the MSP marketing winners from the crowd. They are-
#1 Patience
Industry statistics show that leads take time to warm up to you. The process of lead nurturing needs time to bear fruits. The average company takes 6-9 months to convert a cold lead into a qualified customer. Winning MSPs understand that no MSP marketing software can generate customers in little time.
#2 New Contacts
New contacts coming into the MSP marketing program are very important. There is no MSP marketing software that creates leads “automagically” and without new leads, the software does not have anything to nurture. Winners constantly scan their environment for potential customers and add those contacts to the system. An MSP marketing software can help you do that by engaging in powerful lead generation campaigns, but some effort is needed on your part to make it a success.
#3 Investing time
Every business is unique and yours is no exception. It’s the uniqueness of the way you approach your audience that makes you more attractive than your competitors. It is your “voice” and nobody can do that better than you. Winners invest time to check in to the system, stay on top of their hottest leads, and do the necessary follow-up to get an appointment.
#4 Prospect follow up
Perhaps the most important part of completing the sales cycle using the program is prospect follow-up. Many MSPs do everything right and get their leads warmed up, only to lose them because they did not follow up with the prospect. A sound MSP marketing plan requires time commitments and consistent efforts.
Through its MSP-IT Advantage Program, Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. We work with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively. Please visit www.mspadvantageprogram.com to learn more.