Are you looking to take your MSP marketing and sales to the next level in the new year? In our MSP marketing and sales blog, over the next few weeks, we will cover a few key points that you can use to make a solid case for your Managed Services when you reach out to prospects in 2022. This week, we discuss cost savings. As an MSP you help your clients save significantly on IT costs on various accounts. When pitching your Managed IT services, make sure you help your prospects see the value in signing up with you. Explain how you help them cut costs on various fronts. Here are a few examples.

Discuss how an SLA with you gives them more ROI than adopting a fire-fighting approach to IT problems. Talk about how a one-time call to an IT technician to resolve their tech crisis proves expensive as they are charged for the service at a high per-hour rate. 

Also, discuss how having an IT team in-house can be quite expensive and the cost is often not justified. For example, their in-house IT team may be working to its full capacity only in the event of an IT emergency or during certain times of the week or month when they have specific requirements like backups, etc., so, hiring  IT staff to fulfill these requirements may not be economical. Plus, having employees on payroll increases their liabilities from the legal angle, which is not the case when they sign up with you. 

Even if your prospects have an in-house IT team, tell them that you can take over the mundane, but indispensable tasks such as data backups, antivirus upgrades, system updates, etc., allowing their in-house IT personnel to focus on more strategic aspects of IT. 

Help your prospects understand that hiring an MSP to manage the IT needs of their business is a great decision that can save them both– time and money and that you are the right MSP partner that can help them grow and grow with them.

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