Webinars are a great way to attract leads. Live webinars lend an unparalleled human touch to your marketing mix. Plus, when leads sign up to watch your webinar, you get to actually interact with them one-on-one. Isn’t that great? In this blog, we discuss how you can make the most of your MSP sales and marketing webinars. 

Use webinars to drive lead generation…even your vendor’s webinars!

Did you know that you can even use your vendor’s webinars to drive lead generation for your business? When your vendor’s corporate marketing team conducts a webinar, depending on your relationship with the vendor, you can also promote your webinars at the local level. MSP marketing automation platforms with webinar syndication tools make this possible.

Create attractive email campaigns and landing pages to promote your webinar 

Build powerful landing pages and email campaigns promoting your webinars, and share them with your prospects via email and social media, inviting them to sign up for the webinar. 

Webinar lead management

Invest in an MSP marketing automation software that takes care of the leads upon registration by automatically routing them to you, so you can follow up. Your MSP marketing software should also synchronize your contacts between the two platforms in real-time, so you can target the webinar registrants in other MSP marketing/sales campaigns without having to import their contact information from the webinar platform.

Want to learn more about how you can leverage webinars to make your MSP marketing more effective? Meet us at the ChannelPro SMB Forum on October 06th, 2021 at Hilton Raleigh North Hills, NC.