The single most important component in any MSP marketing is what method(s) you will employ to feed new contacts into your sales funnel. This is referred to as “Demand Generation.” Demand Generation consists of a few activities that you can employ, on a consistent basis, to find new individuals and companies that will benefit from what you have to offer. They are as follows:

Email Campaigns

Send emails to prospects, or nurture them with ongoing emails that educate them, solve their IT challenges, and keep in touch with existing customers.

Online Advertising

Use landing pages for pay-per-click campaigns to promote your services to prospective customers. Offer free e-guide downloads on your website too.

Website

Invite people to engage your brand when they find you on the internet. Most companies find you through word of mouth, advertising, or search engines. 

Networking events

Attend networking events, trade shows, and expos and make contacts. Be sure to collect business cards. Get in touch with neighboring businesses around your current customers. They are one of the easiest ways to gain new business.

At the end of the day, it’s not how many of these demand generation or MSP marketing programs that you have in place, it’s the effectiveness. Start slow and work your way from one program to the next once you master one method.

The MSP Advantage Program, powered by Mindmatrix, is the industry’s leading MSP marketing program. It provides MSPs with powerful sales and marketing tools, personalized content, and much more, to help you take your MSP marketing to the next level. Please visit www.mspadvantageprogram.com to learn more.