Every MSP talks about the benefits they can bring to the table when a client signs up with them. Generally, these include lower IT costs, faster and top priority IT support, cutting down the high fixed costs of wages and benefits for in-house labor, and easily scalable IT support, etc. How do you differentiate yourself from your competitors, then? One of the ways of doing this is by offering cybersecurity training to your clients.
Most of the time the proximate cause of a security breach is a mistake by an unsuspecting employee. For example, a malicious attachment is downloaded or a phishing link is clicked, the wrong plug-in is installed or login credentials are shared on dubious sites. Much of the time employees are unaware of these risks.
As a result, training your client’s employees on the basics of cybersecurity can add great value to them. You would think this is something their HR training can take care of when hiring new staff, right? Here’s the issue. Cybercrime is evolving fast with bots, viruses, ransomware, and whatnot. Cybercriminals are constantly honing their skills and their malware so much that some are now intelligent enough to mutate based on user behavior and anti-malware tools that are being run in the infected system.
In short, cybersecurity training is not a one-time thing for your clients. Their employees need to be constantly updated on what’s new in the cybercrime world. This involves daily research and ongoing training sessions and updates. Between handling their clients and working on growing their business, they don’t have the time and resources to invest in this. Even if they had an IT team in-house, more often than not, they will be too busy sorting out the day-to-day IT work.
This is where you can differentiate yourself from your competitors by stepping in. IT is your domain and you are updated with the latest in the cyberworld, whether it is a new antivirus software or a new malware that’s doing rounds. You could schedule timely training sessions and even perform regular audits or mock tests to ensure everyone is on the same page.
Add value to your clients by helping them educate their staff about the latest in cybercrime.
Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively.