One of the most effective MSP marketing methods is educating your clients about the value you bring to their business. You can start by first discussing the risks and challenges they face and how you can help mitigate them. This approach helps you strike a chord with your prospects really early in the sales cycle. But, make sure the topic you choose is current and relevant. For example, at the moment, a lot of your prospects may have staff working from home. You can highlight how that exposes their business to cybercriminals. This post provides a few pointers to help you get the conversation started.
With employees operating from home, there are a lot of loopholes that cybercriminals target and you should be alerting your prospects about them. Some of them include
- Lack of knowledge
Most employees don’t realize how their simple actions or non-actions can permit a business-decimating cyberattack
- Inability to oversee IT operations as effectively as before
With teams working remotely, it is difficult for businesses to manage their IT efficiently. Installation of security patches, anti-malware tools, data backups, etc., are all now more challenging logistically.
Tell your prospects how they can still have a remote workforce while keeping their data safe. You can offer them a few tips and gently point towards areas where you can help such as
- Anti-malware mechanism deployment
- Formulating IT policies that define the extent and manner in which personal devices may be used for work purposes.
- Training their staff on how to identify IT threats and cybercrime activities that they can be a victim of.
- Ensuring good password hygiene
- Conducting monthly audits of the devices their employees will be using for work purposes
- Regular security patch implementation, firewall installation, and software updates.
- Deploying role- and permission-based access control measures
Help your prospects see how you can make this new normal of WFH work for them by setting up a strong, secure, work-from-home environment for their business.
Did you know? The MSP Advantage Program offers interesting content that you can use to attract the attention of your prospects, and also the tools to help you keep them engaged and finally close? Please visit www.mspadvantageprogram.com to learn more.