Just as you would use Google Maps to navigate through a long, lesser-known route, a business plan can help you navigate through your business challenges to help achieve your business goal. But, the surprising statistic is that 80 percent of MSPs don’t have a formal business plan!  So, if you are to create a business plan today, what are the things you should cover?

Define who you are as a business

This is the first step in business planning. Define how you want to be identified, as a business. For example, A leading MSP in the Tampa Bay area, or A top MSP catering to healthcare clients in the Tampa Bay area, or A leading MSP when it comes to Cloud services. 

Your business goal

This is the next logical step. Defining how you want to be identified leads to this. Your business goals should be such that it helps create the identity you want. 

Action plans

The next step is to create action plans that will help you achieve your business goal. There will be multiple action plans that will form a part of your business plan. You will need action plans in the areas of

• Sales
• Marketing
• Finance
• Administration
• HR
• IT

One thing to keep in mind when creating your business plan is, each business is unique. You are unique, so there’s no template really that you can follow. It makes sense to consult a business consultant to help you draft a business plan, but then again, your inputs will be the key. You know your business and your business goals better than anyone else. A consultant can guide you, but you really know who you are!