As a MSP owner, you might find yourself struggling with lead generation if you don’t have a marketing team to provide quality leads and a sales team to convert those leads into deals.

Here are some very effective tips that will help you generate quality leads all by yourself.

Company Website: Having a business website will lend credibility and a touch of professionalism to your MSP business. A business website is the equivalent of a brick and mortar office in the online world.

Add Value: If you want to attract leads, make sure you add value to them through your products, services and even the content that you have on the website. For example, if you address solutions relevant to the prospect’s challenges in the form of a blog or a whitepaper, chances of prospects spending more time on your website will increase. They will find more about what you do and perhaps become a customer.

Get Information:Try to get as much information as possible about your prospects. You can have your prospects fill in forms to gather information about them. This gives you good marketing data. When someone visits your website or social media page, you can track their online behavior. There are good marketing automation software programs that allow you to do so. You can use this insight to position your business offerings in a manner that most appeals to your prospects.

Advertisements on Facebook & Google: Facebook and Google advertisements place your product/services on relevant web search results and web pages. Not only do these sites offer unlimited audience for your services, but they are also low-cost marketing media. Along the same lines are blogs, newsletters and YouTube videos. All these avenues act as great platforms to showcase your IT expertise and knowledge and attract leads in the process.

Partners & Referrals: It can get a little overwhelming to do it all at once—all alone. That’s when you could use a partner to help you out. You can partner with organizations that complement your services. For example, consider partnering with the local Chamber of Commerce. Similarly, ask every happy customer to provide you with a referral. Leads through referrals are more likely to convert than the ones you generate in random.