With the empowered buyer calling the shots today, MSP  sales and marketing have changed big time. It is no longer about selling…it is all about adding real value to customers by building a good relationship with them, becoming their trusted advisor and ally and helping them make a sound purchase decision.

This calls for a MSP that is:

• Proactive and can keep “in step” with each prospect
• Independent and has the ability to be immediately responsive on its own.
• Able to reach out to prospects with relevant messaging at the right time

However, in the face of stiff competition and declining profit margins, MSPs cannot afford to scale up marketing or incur any significant cost increases.

All of the above call for automation. However, MSPs that solely deploy marketing automation find out later that it isn’t really sufficient. Somehow, the numbers don’t seem to add up. There’s still a significant gap between the in-flow of leads and closure. This problem stems from the fact that marketing automation alone is not enough anymore.

MSPs need the complete solution…Marketing + Sales automation + Concierge Services

Marketing & sales automation takes care of the mundane. Stuff that a busy MSP like you can’t be bothered about. Examples include automated emails, automated social media, and blog posting, lead nurturing, through a series of email drip campaigns, etc. Sales enablement makes it easy for you to take care of stuff that you can’t afford to miss. It draws your attention to key items that you’d otherwise miss as you are too busy working for your existing clients. Examples include 360° lead view, lead alerts, and notifications that tell you when a lead is ready for your call, marketing and sales playbooks that make it quick and easy for you to pitch your services by clearly spelling out what-to-say, when-to-say, and how-to-say, etc.

Finally, sales and marketing concierge. Because, as a business owner, you are too busy working in your business to work on it and you just don’t have the time, expertise or inclination to spend on learning to use yet another marketing and sales tool. In fact, you shouldn’t have to! You should be able to focus on what you do best – handle your client’s IT infrastructure, while your investment in the sales and marketing tool does its job. However, for it to truly work, you need to blend of sales and marketing technologies with sales and marketing support. Only then your investment will truly pay off.

Though it may seem overwhelming at first, marketing need not be so. It is really a simple process and it’s meant to keep your business top of mind with your prospects. We have helped hundreds of MSPs do this with our MSP Advantage Program. Contact us today to learn more!