When our market research and analysis team at Mindmatrix recently conducted a study to identify the biggest challenges faced by our target market–the MSPs, the results did not surprise us much. It was pretty much the same as what it was 5 years ago when we started the MSP Advantage Program, a leading MSP Marketing and Sales Enablement Program. Our recent survey told us that MSPs still struggle with Marketing. What has changed though, is the scope of it. Earlier, most MSPs cited lead generation as their #1 challenge. 5 years down the line, they seem to have newer areas of concern such as brand building, scaling up their business and social media marketing. Here’s what we discovered-

• 83% of MSP business owners don’t have a dedicated marketing resource
• MSPs spend, on an average, only 9% of their time on activities that help grow their business
• Only 13% have an active social media profile
• Lead generation still emerges as the #1 challenge
• Only 23% MSPs are able to actively pursue the majority of the leads that come in. These 23% usually have a MSP Sales team of 2 or more people

Our recent research only reiterates the basic market challenges we saw when we set out to serve the MSP industry.

“Most Managed Service Providers are too busy working in the business to work on the business–to work on growing it, to nurture it and to build a brand.”

“MSPs are great at what they do–helping their clients with their IT, but don’t have the expertise, time, staff or monetary resources to invest heavily into their own sales and marketing.”

“The market for the MSPs has changed drastically, with their clients expecting them to be available at multiple touchpoints including the social media. MSPs recognize the need to build a brand that extends beyond word-of-mouth and referral marketing, but are strapped for resources.”

Beat the stats!
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