When Google introduced search personalization, it brought about a revolution of sorts.

The search results became customized to suit the demographics and previous search history of the user. Google could now predict what its users were looking for. And sometimes, even dictate to its users what they should look for, instead. It was then, that marketers realized that infusing a similar strategy could work well for them, too.

What is content personalization? Content personalization is defined as a strategy that relies on visitor data to deliver relevant content tailored to audience interests and motivations.

Here are 4 reasons why a MSP  needs to use personalized content in their sales and marketing:

1. Studies reveal that personalization shortens the sales cycle and increases customer retention and revenue by over 40%.

2. You are not the only MSP to reach out to your prospects. Personalized, relevant content can help you stand out in the crowd or help your voice to cut through all the noise that exists.

3. If your content is prospect specific, they know you email them ONLY for their needs… unlike the others who are constantly selling something, you can be the MSP who is only trying to sell something that they need.

4. Ever checked the promotional links sent by Amazon.com in your inbox? As a frequent shopper from Amazon, it’s a delight to receive relevant links regularly in my e-mail more likely to open these emails as they are usually targeted to me. Similarly, sending your prospects what they like is a sure way of channeling traffic directly to your website or blogs.

In order to be able to personalize your MSP marketing and sales communication effectively, you need to have complete lead visibility. You need to know who your customers are and what exactly they are looking for. A marketing automation software that offers 360-degree prospect view can help you get this visibility. Personalization can help you win more deals, faster. And, smart MSP marketing automation tools can make personalization happen.