Why you should score your leads?
Simply because you are too busy! As a MSP, you are wearing multiple hats. You have too many things to do AND sell your services to new leads. Lead Scoring helps you understand which leads are really ready to hear from you and lets you focus your precious time and energy on them.

Lead Scoring gets you qualified leads
Tired of poor quality leads? Is lead quality a reason for you not being able to close deals? You can put an end to this challenges with lead scoring. Lead scoring standardizes the process of categorizing leads, ensuring that the leads you focus on are of good quality. There’s no room for subjectivity as you classify leads based on the points determined by specific behaviors and attributes.

Prepare Personalized Marketing Programs
Depending on the score of each prospect, you can sort them into different marketing programs. Those with high scores can be contacted by you immediately, while others are moved into appropriate lead nurturing programs. Lead scoring allows you to design personalized marketing programs for each prospect depending on his/her interest level, improving your chances of closing the deal.

Know Who to Focus On
Do you spend a lot of time, effort and money on prospects who just don’t respond? Lead scoring will help you determine which prospects are worth the investment and allow you to prioritize your marketing efforts. Spend more time on prospects with a higher score and let your automated lead nurturing programs handle the rest.

For any business to be successful, it needs to have a clear vision of its prospects and their interest levels. Lead scoring is the process which allows businesses to achieve this goal.

For more on Lead Scoring, read our blog, 10 MSP Marketing Tips to boost your Lead Nurturing success.