Learn how your MSP-IT business can flourish using social media.

Being a MSP-IT business owner, you’re well versed with software support, systems management, network monitoring and possess numerous technical skills. What you’ve probably lost sleep over is the concept of creating awareness about your brand in the minds of the consumers. How do you grow your business using affordable methods of marketing and advertising? The Internet! It is now easier than ever to build a brand and advertise an image, friendly to your business without spending a lot.
Here’s what you need to know as a MSP-IT business to begin increasing revenue using a crucial tool that the internet offers, social media.

What is Social Media?
An online platform that helps people connect to other people, facilitating the sharing and consumption of information. The top social media sites are Facebook, LinkedIn, YouTube, Instagram, Snapchat, Google+ and Pinterest.

What does Social Media Marketing mean?
Social Media Marketing makes the use of social networking sites to help a business expand it’s brand recognition and increase it’s customer reach.

What does Social Media Marketing hold in store for your business?
It’s time to debunk the myth that social media marketing is solely for large scale businesses with a vast consumer base. The benefits to be gained by promoting the numerous IT services that you offer, through social media, is enormous. Let’s look at why you should adopt SMM.

Exposure:
As a MSP/IT business owner, you must concentrate on creating networks of potential consumers. To do this, you must first develop awareness for your services. Social media does just that. It helps you connect and interact with a large number of people and enables you to reach out to them with a favorable image of your service.

Cost-effective:
While traditional marketing tools can be expensive and out of reach for small businesses, social media involves zero or negligible financial investment. This makes it a great platform for getting your message out at lower cost.

Improved Web Presence:
Creating an online identity will eventually lead to people talking about your services. Being popular will increase the chance of you being found on search engines, thereby generating more leads and revenue.

Direct contact with customers:
An essential aspect of SMM is that it eliminates any third party intervention and encourages one- on-one communication with your potential consumer. Plus, unlike other marketing media, social media allows for 2-way communication. Your prospects and customers can reach out to you easily on social platforms. This translates into a better understanding of your target audience for you.

Growth for your IT business is just one ‘Facebook page’, one ‘YouTube video’ and one ‘LinkedInpost’ away. What are you waiting for?