Do you think marketing is something to be left to experts alone? Well, even if you don’t have a marketing guru on board, here are 2 simple things that you can do by yourself to grow your business.

References: Ask your existing customers for referrals. Customer-referred leads are more
likely to convert as they are bound to find you more credible. Don’t be shy to ask for referrals. When is a good time to ask? Well, usually after you have done something great for them. For example, you fixed that downtime very fast or noticed and fixed that technical snag before it could hurt your client’s business. That’s the time to ask for a referral.

Testimonials: Did something exceptional for a customer? Are they so happy that they can’t stop talking about it? Turn them into your brand evangelist. Get them to write a testimonial for you and feature it everywhere you can. Social media, blogs, email blasts, your monthly newsletter…the list can be endless. I know of trade-shows where they encourage you to bring along a customer. There isn’t a better way to convince prospects than to put them in touch with a current, happy customer.

You could also make a list of customers who will willingly talk about your services to your leads. You can then share their contact details with a lead just when they need that last push to be confident enough to get the ink on the paper.

So, the next time your customer is happy with you, don’t forget to cash in on that happiness!