Businesses are seeing a paradigm shift in their approach to sales, with most becoming customer-centric. It makes sense as well—especially because it is customers who drive revenue. This scenario can be imported into the MSP business model as well. When you are a local business owner with little money to devote to marketing, doesn’t it make sense to let your customers market for you? And for free? Yes, that’s what you get for building great customer relationships. Here’s a look at how you can do that…

Personalize:

Gather all the information you have about your customers and develop a personalized communication approach towards them. Make sure the messages you send are relevant and add value to your customers.

Stay in touch:

Cross selling and up-selling are great, but it is even better to stay in touch with your customers for no reason at all. You can do so by sending them greetings during holidays and other special days like birthdays. It sends the message that you really care about them, and that they are not just another name in your marketing database.

Accommodate:

All businesses have policies, and they are needed to keep the business functioning smoothly. However, sometimes it helps to walk that extra mile and bend the policy a little bit for the benefit of customers. Not only will you retain the customer, but you will be more likely to be recommended over your competitors.

Pricing:

Take a second look at your pricing policies from time-to-time. How do you fare among your competitors? Has a customer ever complained about your pricing? If yes, reconsider what you are charging. You should avoid always competing on price—play the quality card. Ensure what you are providing is worth every cent that the customer’s paying.

Feedback:

Maintaining customer relationships demands that you listen to your customers. Send feedback forms to your customers. Call to check their satisfaction level with your service. Once you get the feedback, make sure you put it to use so that the gap between customer expectations and service delivery is tightly closed..