Last week we talked about how MSP sales and marketing isn’t about a one time sale, but building relationships.

There are many ways to nurture and build relationships and some of them require working develop face-to-face connections with prospects. However, don’t forget that the internet can make this a little easier for you.

Here are 3 quick tips for using cyberspace to build awareness and create connections with prospects:

Email Marketing – Periodic emails that highlight what your service can do for a prospect is one way to keep your name in front of potential clients. No matter what, emails can raise awareness of your services.

Blogs – Blogs are a way for you to briefly address issues that may be either directly or tangentially of interest to the prospects in your target market. They inform readers about tech issues as well as other points of interest to business owners in that market. By talking about issues unique to a specific market, you identify yourself as an expert.

Information guides and white papers – Another way to stay in front of prospects and build awareness of your potential as a useful partner is to provide them with periodic documents that explain how your services can help them, or discuss specific technology issues that are relevant to them.

Building relationships involves many levels of interaction, but these 3 inter-related internet – based initiatives can be a relatively easy part of your overall marketing strategy.