The email editor of the channel & sales enablement software makes it easier to create customized email templates

Today, Mindmatrix announced a major enhancement to its channel and sales enablement software which will work to improve user experience greatly. This enhancement is for the email marketing module of the platform. The enhanced email editor makes it easier for users to design personalized email marketing templates.

The new email editor “Can turn anyone into a designer”, making it very easy to create high-impact email campaigns. Here’s an overview of just a few of the improvements you’ll enjoy:

Introducing Smart Objects

‘Smart objects’ are dynamic elements that allow users to drag and drop popular features into  email templates. They include a variety of text blocks, pictures and even call-to-action (CTA) buttons. Users can customize and even copy existing smart objects  and replicate them across a template, splitting text into multiple columns and rows  with just a couple of clicks.

Support for mobile-optimized emails

Any templates created using the new email editor are optimized for viewing on mobile devices automatically. Users can now quickly create, edit, and design mobile-friendly email campaigns with ease.

Easy-to-access Images

The upgraded email editor is also integrated with the Mindmatrix platform’s image gallery and helps users search, filter and find the exact image they need right from the email editor.

User-friendly Personalization

Even without advanced training, users can add standard company headers and footers to any new email they create, in just one click. These headers and footers take advantage of Mindmatrix’s powerful personalization engine to customize emails for channel marketing and sales.

Harbinder Khera, CEO, of Mindmatrix says, “The whole idea behind the Mindmatrix platform is to make it easier for salespeople and channel partners to sell. And, one way to do that is by reducing their dependency on corporate marketing teams, so that every salesperson has what they want when they want it. Our new editor does just that on the email front. Salespeople and channel partners can now easily create email templates of their choice in a couple of mouse clicks. That’s one step closer to making it easier for them to sell.”