This Cyber Monday sent a lesson you should pass along in talks with your clients and prospects. Target’s website began freezing up at 10am and customers couldn’t add anything to their carts. This news quickly hit the headlines in the mainstream media. Not a great way for a company to get attention.

What does this mean for marketing your MSP services? Use it to remind prospects and clients how critical their technology is. Many small businesses view technology as a sidebar of their core business and worthy of only secondary attention. You need to emphasize to them that technology is integral to their business.

Bring up the Target example. Chances are they saw it in their paper or in an online newsfeed. What was their impression of Target when they heard that? I bet it wasn’t positive.

While your clients may be small to medium sized businesses, remind them the same thing happens to their reputation if their website or online technology fails. It may not be covered on CNN, but it will be known by every one of their present clients and leads. It is a bad reflection on their business that can damage their reputation. Suggest they put themselves in their customer’s shoes. Remind them that their clients may think “hmmm. If XXXXX can’t manage to keep their website stable, maybe I shouldn’t trust them with my [legal matters, medical data, etc. fill in the blank.]”

Talk to them about disaster recovery plans, redundancy, and similar things that you can do for them so they don’t have technology failures that erode their customer’s confidence..