When you’re out there trying to market your services, how effectively are you getting across the message that you really understand the specific needs of the client your pitching to? For instance, if you’re looking for clients in the medical field, they need to feel you’re aware of the specifics of their business needs. There are strict laws and privacy regulations that are unique to this sector, and technology plays a critical role in adherence to these laws. You’re going to make better headway marketing collateral recognizes the issues unique to their business.
Otherwise you’re just one more MSP offering an array of generic services.
How much are you able to quickly customize the marketing collateral you distribute? It’s now possible to do this on-the-fly with sales enablement tools that allow for the automated creation of everything from emails to infographics and brochures.
Personalization is one of the most powerful tools available for enabling sales. Let’s begin with the most obvious point in sales: people pay attention to what matters to them. The more accurately you identify products or services that are relevant, the more likely they will pay attention to you. Previously, printed, static marketing collateral had to be generic—targeting all those within a specific market. With technology, it is now possible to create individualized pieces of marketing collateral that focus on the specific interests of one prospect. For example, instead of large unwieldy catalogs showcasing every available product, automation allows you to create branded catalogs that include only the product or service lines that are relevant. All communications can be personalized now to strengthen your relationship. That means there is much less chance the message will be lost. Personalization means creating a communication with one client that takes your company collateral and makes it distinctly and uniquely relevant to he receiver.
In the case of an MSP, this means you can highlight the services you offer that are relevant to the sector you’re targeting, be it medical, legal, or maybe the insurance business. You can make it clear you have knowledge of the technology issues that are relevant to these specific industries. This will help you develop a credibility that your competitors won’t have.