A guest blog by Laura Estes, our MSP Marketing & Sales Enablement Consultant.
Research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Optimize your page so your company is found more easily and gains credibility when a prospect views your page!
If you don’t already have a company page, here’s how to create one!
Here are 5 easy ways to optimize your LinkedIn company profile for better visibility.
1.Upload a Profile image
Your profile image should be your company’s logo to ensure users they have found the right page.
2. Include an Informative LinkedIn Summary
Google results will display the first 160 characters of your company description, so be sure to lead with the most important information. Add keywords throughout the description to boost your SEO ranking. This is your chance to make your business stand out. Here are some examples you can play off of to get the most out of your summary.
3. Complete Daily Activities
Engage: Comment, Like, Share articles and posts of your followers
Share Updates: Post company updates to your page on a consistent basis. Announce company news such as product releases, new team members or a new office space! Add your company page to Mindmatrix and start a social media drip to this account!
4. Encourage Employees To Connect Their Personal Profile To Your Company Profile
Your employees will each have unique connections, thus increasing the exposure for your page. Plus, having your employees visible helps the company seem more personable to the community.
5. Refine Your Content
Sponsor your top-performing content, and pin some of it to the top of your page. You can also target this information based on the demographics of your followers. By doing these things, you’re giving your company the best possible chance to engage any interested party who lands on your company profile
Laura Estes is a Marketing and Sales Enablement Consultant at Mindmatrix. Which draws her strong background in content creation, social media, digital marketing and communication skills.