Marketing and sales enablement software brings the two core functions of a business—sales and marketing on the same platform. For a business to be able to reach its ultimate aim of customer satisfaction, effective sales and marketing alignment is essential. It is this sales-marketing alignment that allows for sales and marketing processes to blend together to create a superior customer experience.

Here are top 5 benefits of marketing and sales enablement software for a busy MSP-IT service provider:

Better marketing support for sales: With marketing and sales enablement software, MSPs and IT service providers like you, who are too busy to focus on your marketing and sales programs, can enjoy better marketing support. A real-time, 360° view of prospects and their interactions with your MSP-IT business will help you become proactive and anticipate prospect needs and offer your prospects the kind of service they need, on-demand.

Enhanced buyer experience: Well synchronized sales and marketing functions enable you to engage in personalized sales and marketing messaging that enhances buyer’s experience through a higher degree of relevance, consistency and personalization.

Improved lead quality and shorter sales cycles: With a 360° real-time view of prospects, you will be able to decipher which prospects are truly sales-ready and which ones need to be nurtured. As a result, you can focus on only the best leads, while the marketing and sales enablement software will continue to cultivate others till they are ready for you to reach out. From the sales perspective, improved lead quality leads to shorter sales cycles, as the time taken to close a deal is shorter.

Improved marketing & sales ROI: Real time prospect insight provides information that helps you focus your efforts and resources on the most likely prospects, as a result increasing the returns on your marketing and sales investments.

Personalization: By bridging the gap between lead creation and follow-up, marketing and sales enablement software provides data that will allow every subsequent follow-up with a specific contact to become more focused, helping you respond to their needs and expectations better. You will be able to adopt a higher degree of personalization in your marketing efforts and product offerings.