A lot of MSPs invest in ready-to-use content packages for their sales and marketing but do they really work?

For the busy MSP, getting ready-to-use sales and marketing content is surely a blessing. They don’t have the time or skill set needed to create new sales and marketing content consistently, and a lot of them don’t have the funds to hire a full-time marketing person. So, the content packages seem like a good answer to their challenge. However, did you know that most MSPs don’t get the results they are looking for with these content packages? What’s worse is, a majority of them don’t even know that these packages are not working and just end up buying more. In our blog this week, we discuss some reasons why your investment in random MSP content packages may not be working.

The content is irrelevant

This is one of the big reasons your content package is not working is because the content is not resonating with your audience. Unless your audience finds your content relevant, no amount of emails or YouTube videos will help you make an impact. So, the first thing to look for before purchasing a content package is whether the content you are buying is interesting and relevant from your end audience’s perspective. 

How fresh is the content?

Another thing to consider when purchasing content is its freshness. In the internet age information gets old very soon–more so in the IT space. You need to ensure you are reaching out to your prospects with fresh content, on time.  Is your content package talking about Windows XP still? Are you addressing the latest IT threats that are prevalent in the market? If not, your audience will be rejecting your content and also your brand, as they will picture you as a business that’s not updated with the latest in your industry.

Your content is too common

This is kind of like shopping at the local department store. You can get n number of shirts of the same kind and you and your neighbor could end up having the exact same thing! Anyone can purchase a content package online, so if you rely solely on that to create your core brand messaging, you won’t be able to really differentiate you from your competition and won’t stand out. 

So, that’s that! 3 major pitfalls to avoid when purchasing a content package. Next week, we’ll discuss the 3 key things to look for in a content package.