Staying in touch with your leads at all times is a critical element for MSP marketing success, but  you know that staying in touch with your customers and prospects just for the heck of it doesn’t help. What do you talk about? How do you keep them interested and engaged? This blog post provides 3 great content ideas that you can implement to keep your leads engaged.

Blogs: You are an expert at IT. Let your customers and leads know that! Write blog posts on your topic of expertise. It doesn’t have to be long. It doesn’t have to be as well written as a novel. It just has to be on a topic that your customers will value and which establishes you as a thought leader. For example a blog that talks about “3 ways in which SMBs can benefit from choosing the cloud”, is bound to pique the interest of your leads and customers.

Share your success stories: Welcomed a new client? Got a great testimonial from an existing one? Expanded your office space? Added to your staff? Rave about it, because, as they say, ‘Nothing succeeds like success’! Share your milestones and success stories with your leads and clients. Everyone wants to be associated with a successful business and such news only increases your brand’s credibility.

Day zero updates: Day zero alerts are a great way to bond with your leads. A new security threat has been discovered? An important plug-in is to be downloaded for optimal functioning of a browser? Reach out to them with information that will be of use to them and they will love hearing from you.

So, that’s 3 easy ways to boost your prospect’s interests in your brand. We will see you next week, until then try out these content ideas and tell us if they worked for you!